Notes
What is Research - Why is this important -
Collection of information to base final product
types - primary and secondary
for the researc weve done is content research
another way - content research
content research - primary - stuff we've done ourselves or seen in real life or information youve gathered (has to be gathered by the person)
gather images - primary - camera pictures or draw it yourself (make notes)
primary - talk to people (questionnaire and survays ) focus group(20 people ask them questions
secondary - gettin images off internet , look online
primary research involved the collection of original data or data that doesn not already exist . Primary research is often undertaken after the researcher has gained some insight into the issue by collecting socondary data
some good sources are interviews,ovserevations,questionnaires ,surveys, types of questions,focus groups , audience panals , participation in interenet forums ,data gathering agencies , eg proadcasters audience research board , radio joince audience reseach , self generated eg own video , audio or photograpic records of events
secondary research is the collection of existing research material or daya
some good sources are books journals , reference based books and directories , periodicals , newspapers , film archives , photolibraries , world wide web , seaeching internet forums , cd rom databases , audio matrerial , ratings , circulation figures , goverment statisitcs
quantitative is statistics - pie chart bar chart - use ampling techniques such as surbeys - good examples programme ratings , readership circulation figures , hits on a website , box office figures , sales of cd and dvd - help estimate future events or quantities (closed questions)
qualitative is used to help understand how people feel and why they deel as tehy do . It is concerned collecting in depth information asking questions such as why do you say that? Some good examples are film reviews , game reviews , fanzine websites , attitunes to media products , responeses to news converage , responses to advertising campaigns and discussions (open questions)
Research is important because it tells you stuff which you dont know. There is two forms of research, quantitative and qualitative. Each of which is to describe what type of results you get.
Firstly is quantitative. This is numerical answers and statistics. With this you can make pie charts, bar charts, etc. You can use ampling techniques such as surveys to get numerical results. These are usually closed questions where you can organize the results.
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